De Flow AI is an AI-powered retail analytics platform that helps retailers prevent loss, improve customer experience, and gain operational insights using advanced computer vision and artificial intelligence technology.

How does AI help with retail loss prevention?

AI analyzes video feeds and POS data in real-time to detect suspicious behavior, self-checkout fraud, and inventory shrinkage. It identifies patterns that human observers might miss, reducing retail losses by up to 30%.

What types of retail businesses can use De Flow AI?

De Flow AI serves all retail formats including supermarkets, department stores, convenience stores, and specialty retailers. The platform is especially effective for businesses with self-checkout systems, high-value merchandise, or high foot traffic.

Shrinkage Explained: A UK Retailer’s Guide to Measuring and Cutting Stock Loss

What is shrinkage?

Shrinkage is the gap between recorded stock and actual stock. Its four sources: external theft, internal (employee) theft, supplier/admin error, and process loss. With UK theft at a record £2.2bn (BRC), it’s the metric every UK retailer should track.

How to measure it

Shrink rate = (recorded stock value − physical stock value) ÷ sales, expressed as a %. Benchmark by category and by store, then track the trend — not just the headline number.

The cut-shrink playbook

Instrument tills and exits with HD cameras.
Add vision-AI to match items to transactions.
Route exceptions to staff via real-time alerts.
Review analytics weekly; act on the worst hours/lines.
Tighten inventory processes to remove admin error.

Cut Shrink in Your UK Stores

See how De Flow AI's computer-vision loss prevention spots theft, fraud and risky behaviour in real time — and pays for itself within months.

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