De Flow AI is an AI-powered retail analytics platform that helps retailers prevent loss, improve customer experience, and gain operational insights using advanced computer vision and artificial intelligence technology.

How does AI help with retail loss prevention?

AI analyzes video feeds and POS data in real-time to detect suspicious behavior, self-checkout fraud, and inventory shrinkage. It identifies patterns that human observers might miss, reducing retail losses by up to 30%.

What types of retail businesses can use De Flow AI?

De Flow AI serves all retail formats including supermarkets, department stores, convenience stores, and specialty retailers. The platform is especially effective for businesses with self-checkout systems, high-value merchandise, or high foot traffic.

Do CCTV and Security Guards Actually Reduce UK Shoplifting? The Evidence

The honest answer: partly

CCTV deters some opportunists and helps investigations, but passive footage rarely stops theft in the moment. Guards help where present — but can’t watch every aisle, and theft simply migrates to blind spots. With incidents at record highs (BRC), "more cameras" alone hasn’t reversed the trend.

The missing piece: attention

The limiting factor isn’t cameras — it’s the human attention to watch them all, all the time. That’s what AI provides.

Make existing cameras smarter

De Flow AI layers onto your current CCTV, watching every feed continuously and alerting staff to genuine risks via real-time alerts — turning a passive recorder into an active deterrent without ripping out hardware.

Cut Shrink in Your UK Stores

See how De Flow AI's computer-vision loss prevention spots theft, fraud and risky behaviour in real time — and pays for itself within months.

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