De Flow AI is an AI-powered retail analytics platform that helps retailers prevent loss, improve customer experience, and gain operational insights using advanced computer vision and artificial intelligence technology.

How does AI help with retail loss prevention?

AI analyzes video feeds and POS data in real-time to detect suspicious behavior, self-checkout fraud, and inventory shrinkage. It identifies patterns that human observers might miss, reducing retail losses by up to 30%.

What types of retail businesses can use De Flow AI?

De Flow AI serves all retail formats including supermarkets, department stores, convenience stores, and specialty retailers. The platform is especially effective for businesses with self-checkout systems, high-value merchandise, or high foot traffic.

AI Cameras and UK GDPR: Catching Theft While Staying ICO-Compliant

Yes — with the right approach

Retailers can use surveillance and analytics lawfully under UK GDPR, provided processing is necessary, proportionate and transparent. The ICO publishes clear guidance on CCTV and on AI/biometrics.

The compliance checklist

Clear signage and a published privacy notice.
A documented lawful basis (legitimate interests + LIA).
A DPIA for AI/analytics processing.
Strict retention limits and access controls.
Privacy-by-design: avoid unnecessary biometric/facial data.

Privacy-first by design

De Flow AI focuses on behaviour and items rather than identifying individuals, supporting a proportionate, ICO-aligned deployment. See our approach to compliant detection in loss prevention.

Cut Shrink in Your UK Stores

See how De Flow AI's computer-vision loss prevention spots theft, fraud and risky behaviour in real time — and pays for itself within months.

Book a Demo